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For business, is health the new “green”?
A decade ago, few people would have thought that major banks, retailers or Internet companies would need environmental strategies. Yet today, they do–Bank of America has promised to invest $20 billion...
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PR firm Edelman has more than a PR problem
I’m an admirer of Edelman, one of the world’s biggest and most respected PR firms, and I’m friendly with a number of people who work there. The firm has been ahead of the curve on...
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Edelman’s climate problem
Last summer, the big PR company Edelman faced a problem that no amount of spin could resolve. Kert Davies, the former head of research for Greenpeace who now leads the Climate Investigations Center,...
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